VEV Automobile
VEV is a new-generation electric vehicle brand that redefines luxury mobility. This case study details the creative and strategic process behind launching the VEV electric sedan with a cinematic digital-first campaign, crafted to engage, excite, and convert a design-conscious audience.
Goals & Objectives
Introduce VEV as a premium, design-led electric car brand.
Build a memorable digital-first brand launch experience.
Use cinematic storytelling and AI-assisted visuals to simulate product launch impact.
The Challenge
The goal was to create a fully immersive launch experience without relying on traditional car photography or physical assets. The brand needed to:
Capture attention with bold, luxury-forward visuals
Deliver a strong emotional connection through motion and mood
Build trust and aspiration within a tech-savvy target market
The Story Behind the Logo
The VEV logo was designed to embody the brand's core principles: precision, velocity, and vision.
The angular "V" shape reflects the car's aggressive stance and aerodynamic structure. It draws inspiration from stealth aircraft, cutting-edge materials, and dynamic movement. The sharp symmetry represents control and balance — two defining qualities of the VEV driving experience.
Rendered in both flat and metallic versions, the logo shifts between digital interfaces and physical badges seamlessly. When lit in motion graphics, the "V" pulses like an energy wave — hinting at the electric force underneath the surface.
In motion, stillness, or as a monogram — the VEV emblem signals bold performance with total silence.
Strategy & Concept
The campaign centers around the theme: "Power in Silence." A sleek, cinematic teaser video was conceptualized, supported by a full visual identity and launch-ready design system. Every creative decision emphasized:
Clean aggression
Futuristic elegance
Silent but commanding performance
