Atar Media

Overview

Atar Media needed a refined identity to reflect its evolution as a confident, strategic partner for startups and SMEs. The goal was to build a visual and verbal language that felt elevated yet human, clear yet expressive.

My Role

I led the end-to-end rebranding process — from strategy and concept development to execution across digital and print. This included:

• Brand positioning and tone of voice

• Visual identity (logo, colors, typography, design system)

• UX and UI design for the website

• Icon design, hero imagery, and launch content

• Creative direction for social and presentation materials

Approach

We grounded the brand in deep burgundy and editorial structure to evoke intelligence and calm authority. I crafted a website experience that feels tactile and intentional, blending form with function. Design decisions were led by strategy, with each visual element supporting clarity and user action.

Outcome

The result is a brand that communicates trust, creativity, and depth — designed to grow with Atar Media’s ambitions. The site is minimal yet memorable, the identity is distinctive without being loud, and the voice feels human yet strategic.