Bubblepay Customer

Laundry Day, Made Easy Your Wash Is Just a Tap Away!

Laundry Day, Made Easy Your Wash Is Just a Tap Away!

Services

UX Design

Client

Bubblepay (SMRT Systems)

Location

Malmö, Sweden

Year

2024

Info

My Role: UI/UX Designer

Led the full design process including competitive analysis, user flows, wireframes, visual design, and prototyping for a seamless customer-facing mobile app.

The Problem

Traditional laundromats often lack digital infrastructure users wait in line, carry coins, or return later to check if their laundry is done. There was an opportunity to enhance convenience and efficiency through a mobile-first system that respects users time and expectations for modern service.

Design Goals

        Enable machine booking and availability tracking

        Support seamless, cashless payments

        Provide real-time wash/dry cycle tracking

        Minimize physical waiting time and uncertainty

        Offer a clean, accessible interface for all age groups

Design Process

1. User Research & Pain Points

Through surveys and short interviews, we identified key frustrations: waiting for machines, lack of payment options, and no status updates once a cycle begins.

2. UX Flows & Wireframes

Designed a simple user journey:

Locate nearby laundromat

View available machines

Book & pay

Get notified when laundry is done

Optionally rebook or get discounts for off-peak hours

3. Visual Language

Used soft, clean visuals with a light-hearted tone approachable yet practical. Emphasized clarity, with large touch zones and simple step-by-step progress indicators for non-tech-savvy users as well.

4. Interaction Design

Notifications and real-time cycle timers were integrated to eliminate guesswork. A QR-based machine unlock system added security and convenience.

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